FemmeWell Empowerment Marketplace

This platform promises to provide women the best of the best experiences - whether it be, kickass products, community to connect with like minded women, reasons to keep #MovingIt, and an open space to be unabashedly you. Making a better pair of workout clothes, has now become a revolution to get women across the country to go out, workout and move around more comfortably and freely. Every woman and every girl, has access to the best products and experiences to keep #MovingIt, so we can all be happier together.
Web/Mobile Application
Product Design
About The Client
Bliss Club is a community-first brand crafting technical apparel for Women Who Move. We are on a mission to spread happiness through movement, read more about it here. Bliss Club is a female-founded company, set out to design activewear specifically for the women of India. They craft products with the utmost intent and thought. Unlike most apparel, designing technical apparel for movement requires a deep understanding of the problems faced by the wearer. Activewear is body hugging, understanding the body type and building specifically for it is key. We need more women building products for women, Bliss Club is a part of this revolution.
Product Vision
The product vision for this application is to revolutionize the way women experience activewear and fitness by providing a holistic platform that combines high-quality products, a supportive community, and a commitment to empowering women to lead active and joyful lives.

The vision encompasses the following key elements:
1. Empowering Women Through Movement
2. Community-Centric Approach
3. Tailored Technical Apparel
4. Female-Led Innovation
Business Requirements
Mobile Application Development
Develop a user-friendly mobile application to provide customers with convenient access to this products and services.
UI/UX Design for Web Application (Admin Panel)
Create an intuitive and visually appealing user interface for the admin panel to efficiently manage the e-commerce platform.
Integration with Third-Party Apps
Integrate third-party applications to enhance functionality and provide additional features to users.
Multiple Iterations within Milestones
Incorporate iterative development processes to refine and enhance the platform's features and functionality.
Key Performance Indicators (KPIs)
Define measurable metrics to assess the success of the e-commerce platform.
Customer Experience Enhancement
Provide a seamless and convenient shopping experience to improve customer satisfaction and loyalty.
Analytics and Insights
Utilize data-driven insights to make informed business decisions and optimize the platform's performance.
Key Targets to Achieve
Achieve a significant increase in the number of users adopting this mobile application.
Enhance customer engagement through personalized recommendations, loyalty rewards, and exclusive promotions within the app.
Ensure a seamless and convenient shopping experience for customers, with features like easy navigation, one-click ordering, and real-time order tracking.
Leverage app-generated analytics to gain valuable insights into customer behavior and preferences.
Optimize the mobile app's conversion funnel to ensure a high percentage of users complete desired actions (e.g., making a purchase).
Technical Architecture
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Project Execution
Project Initiation
Objective: Understand this app vision and objectives for creating a mobile application to enhance customer experience and boost sales.
Actions: Conduct an initial meeting with this stakeholders to gather requirements and expectations.
Define project scope, objectives, and deliverables.
Stakeholder Alignment and Requirement Gathering
Objective: Ensure all stakeholders are aligned with the project goals and vision for the mobile application.
Actions: Conduct stakeholder interviews to understand their perspectives and expectations.
Define key features, functionalities, and user experience expectations for the mobile application.
UI/UX Design and Development
Objective: Create an intuitive and visually appealing user interface for both the Admin panel and the mobile application.
Actions: Develop wireframes and mockups for the Admin panel and mobile app.
Iterate on design based on feedback from stakeholders and usability testing.
Technology Selection and Integration
Objective: Select and integrate third-party applications or services that align with this application requirements.
Actions: Evaluate and select appropriate third-party applications for specific functionalities.
Integrate chosen applications with the mobile app and Admin panel.
Technical Implementation
Objective: Develop the mobile application and Admin panel according to the defined requirements and technology stack.
Actions: Develop backend using Firebase and Shopify.
Implement frontend using React (Web) and ReactJS, Tailwind, Capacitor JS, and Typescript (Mobile).
Set up database using Firebase and Shopify.
Testing and Quality Assurance
Objective: Ensure the mobile application and Admin panel function as intended and are free from critical defects.
Actions: Conduct thorough testing of the application, including unit, integration, and user acceptance testing.
Address and resolve any identified issues or bugs.
Deployment and Release
Objective: Launch the mobile application and Admin panel for public use.
Actions: Deploy the mobile app to app stores (iOS and Android) and the Admin panel to a secure hosting environment.
Monitor performance and resolve any deployment-related issues.
Iterative Development and Updates
Objective: Continuously improve and enhance the mobile application based on user feedback and changing requirements.
Actions: Collect user feedback and prioritize feature enhancements.
Incorporate multiple iterations within each milestone to refine the product.
Monitoring, Analytics, and Maintenance
Objective: Ensure the mobile application's ongoing performance, security, and functionality.
Actions: Implement monitoring tools to track application performance and usage.
Utilize analytics to gain insights into user behavior and preferences.
Provide ongoing maintenance and support for any reported issues.
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